Why is Thy Apparel Red? by Rev. Max F. Walz, C.Pp.S.
Originally released on the Feast of the Annunciation on May 18, 1939, this book is a treasure of contemplative verses and insights on the sacrificial love of Christ for us, especially in the Devotion to His Precious Blood.
But the voice of the Blood of Jesus, "the Lamb which was slain from the beginning of the world" and which is daily on our altars "as if immolated" cries without intermission to Heaven--not for vengenace, as did the blood of Abel, but for pardon, grace and mercy for us all. (From the Foreword, page ix)